"Good media coverage sells. People trust what they read, watch or hear"
Media relations, like other marketing tools, has a role to play in generating sales. Customers respond to favourable media coverage – people trust journalists to be independent.
The reality for most organisations is that media relations needs hard work. Madano’s role is to help clients define news, views and other opportunities to interest the media, and then adopt a pragmatic approach to getting results.
The madano team can deliver :
- an understanding how the media really works
- ideas with realistic expectations of success
- advice on how to manage potentially negative press comment
For more details contact Adam Wurf